Project Detail
Notes
Title
Bridging the Income Gap
Flash Application, 2001
Project Description
This application was used by Integrity Life Insurance Company to market products to consumers by engaging them with their own financial data.
The flash presentation was built in 2001 and steps the user through a sales and education process to the point where they have the opportunity to input some simple financial data and see the resulting answer of that input. Allowing the consumer to interact with the presentation and work their own solution was novel for Integrity’s marketing at the time and this interactive presentation proved to be very popular.
PC